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Wealth & Business

How SoftBank Monetized Its Reputation Without Investing a Single Cent in Wirecard

SoftBank appeared to invest one billion dollars into Wirecard, yet the firm never actually committed any cash. This breakdown explains how the company leveraged its market reputation to facilitate a complex deal that benefited specific executives rather than the institution itself.

SoftBank utilized its 'halo effect'—the tendency for other investors to follow its lead—to facilitate a one billion dollar convertible bond deal for the German payments firm Wirecard. By acting as a facilitator rather than an investor, SoftBank monetized the market's positive reaction to its stamp of approval without risking its own capital.

While the trade generated profits for the government of Abu Dhabi and senior SoftBank executives, the firm itself did not profit. Following Wirecard's collapse, SoftBank has sought to distance itself from the company, including terminating a five-year partnership established in April 2019.

Source: Softbank Didn’t Lose a Penny When Investing $1Bil in Wirecard. How did that work?

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