Can marketing serve a purpose beyond driving corporate profit?
In short: Mastercard CMO Raja Rajamannar explores how brands can move past traditional business goals to become genuine forces for social good through purpose-driven innovation.
In this TED conversation with Whitney Pennington Rodgers, Rajamannar examines how aligning profit with purpose can drive meaningful change. He highlights specific initiatives, such as the development of 'touch cards' designed for the visually impaired and debit cards that grant users the autonomy to choose how their names are displayed.
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Sources
- Summary by Intellect · source: Raja Rajamannar: The art of marketing — for good
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