Why did Howard Hughes watch this Cold War submarine thriller over 100 times?

Why did Howard Hughes watch this Cold War submarine thriller over 100 times?
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In short: Ice Station Zebra was a 1968 box office disappointment that failed to recoup its $10 million budget. Yet, it became a legendary obsession for recluse Howard Hughes, who bought a Las Vegas television station specifically to broadcast the film on a continuous, nightly loop for his own private viewing.

Directed by John Sturges and starring Rock Hudson, the film follows a nuclear submarine crew on a covert mission to recover a downed Soviet satellite capsule in the Arctic. While the plot involves high-stakes espionage and sabotage, the production was plagued by delays. The United States Department of Defense initially objected to the screenplay, fearing it distorted military life, forcing a rewrite. When filming finally began in June 1967, costs ballooned from an expected $5 million to $10 million, contributing to the eventual resignation of MGM president Robert O'Brien.

Technically, the movie was an ambitious showcase of Super Panavision 70 and Cinerama formats. It featured innovative underwater photography and meticulous submarine interior designs. Critics were divided; some praised its technical spectacle and suspenseful pacing, while others, like Roger Ebert, dismissed it as a dull, conventional thriller. Despite its mixed reception and financial failure, the film left a lasting cultural footprint. It famously became a favorite of the character Saul Goodman in Better Call Saul and earned a place on director John Carpenter's list of 'guilty pleasures.'

The most enduring legacy of Ice Station Zebra remains the eccentric devotion of Howard Hughes. During his reclusive years at the Desert Inn in Las Vegas, Hughes grew so fixated on the film that he used his ownership of local station KLAS-TV to ensure it aired repeatedly. This peculiar habit reportedly influenced the later home video industry; Andre Blay, founder of Magnetic Video, conceived the idea of releasing movies on videocassette after observing the potential for such dedicated, repetitive viewing following Hughes' death in 1976.

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