How a 1942 Comedy-Drama Used Test Audiences to Decide Its Romantic Ending

How a 1942 Comedy-Drama Used Test Audiences to Decide Its Romantic Ending
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In short: The Talk of the Town was a high-stakes balancing act between slapstick comedy and serious legal drama. Featuring two of Hollywood's biggest leading men, the film kept audiences guessing until the final frame. Ultimately, director George Stevens filmed two different endings and let test audiences choose the winner.

Directed by George Stevens, the 1942 film follows Leopold Dilg, a political activist accused of arson and murder, who hides in a cottage occupied by a law professor, Michael Lightcap. The professor, soon to be nominated to the Supreme Court, engages in spirited debates with the fugitive while both men fall for the cottage's owner, Nora Shelley. The plot navigates a complex blend of melodrama and humor, eventually leading to a dramatic courtroom climax where Lightcap defends the principles of law to save Dilg from a lynch mob.

The production was marked by intense behind-the-scenes maneuvering. Cary Grant, who received $106,250 for his role, insisted on changing the working title from Mr. Twilight because he feared the focus on a single male character would allow Ronald Colman, paid $100,000, to steal the show. Jean Arthur, who earned $50,000, shared a close, perfectionist working relationship with Stevens. The film also featured a rare, non-stereotypical role for an African-American actor, played by Rex Ingram, which was notable for the era.

Critical reception at the time was mixed regarding the film's tonal shifts. While some reviewers like Bosley Crowther praised the smart script, others, such as Kate Cameron, felt the blend of serious drama and light comedy failed to jell. Despite these critiques, the film remains a significant piece of 1940s cinema, currently holding an 89% positive rating on Rotten Tomatoes. The final romantic resolution, which saw Arthur's character choose between the two leads, was determined by the reaction of test audiences, reflecting the unique collaborative nature of the production.

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