The vintage cookie recipe that doubled as a door-to-door marketing tool
In short: Glen explores a peculiar recipe for Peanut Brittle Cookies from a vintage cookbook tied to the McDonald Tea Room in Missouri. Beyond the kitchen, he uncovers how these branded ingredients were part of a multi-level marketing strategy targeting traveling saleswomen.
The cookbook, originally priced at $1, features ingredients from a company called Lee. Glen investigates the history of Lee as a door-to-door sales operation, highlighting the connection between these recipes and the traveling saleswomen who distributed them. The McDonald Tea Room in Gallatin, Missouri, served as a local hub before being destroyed in a fire.
The Peanut Brittle Cookie recipe requires specific Lee-branded baking powder, soda, and salt, alongside one-fourth pound of peanut brittle. Glen notes the recipe can be tricky, as the brittle tends to ooze during baking, and suggests that adding peanut butter to the dough might improve the final flavor.
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Sources
- Summary by Intellect · source: Home Cookin' Old Missouri Peanut Brittle Cookies - Old Cookbook Show
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