How a Brooklyn bakery turned community values into a sales surge
In short: Jatee Kearsley's Je T’aime Patisserie faced the typical struggles of high NYC rents and ingredient costs before finding a path to growth. This video explores how she scaled her business while maintaining a commitment to accessibility.
Self-taught pastry chef Jatee Kearsley founded Je T’aime Patisserie in Bed-Stuy, Brooklyn, with the specific goal of making high-quality French desserts accessible to all, including those using EBT. Despite facing emotional burnout and the financial pressures of the New York City market, Kearsley prioritized community impact over pure profit.
After initially losing money, the bakery saw its sales quadruple in a single year following a viral moment. The story highlights the balance between the logistical demands of a small business—like managing steep rent and high costs—and the success of a mission-driven brand.
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Sources
- Summary by Intellect · source: How This Black-Owned Brooklyn Bakery Quadrupled Sales In A Year | Small Business
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