How global branding adapts to local palates: a Dunkin' case study
In short: Why does the same brand serve different products in different countries? This comparison explores how Dunkin’ modifies its menu, portion sizes, and calorie counts to fit the specific cultural demands of the United States versus India.
The video examines the nuances of international food chains by contrasting the American and Indian iterations of Dunkin'. It specifically looks at how regional preferences dictate everything from the items available on a menu to the physical size of the portions served.
By analyzing these differences, the content highlights how global corporations must balance brand consistency with local relevance. It serves as a study in culinary adaptation, showing how a single brand identity can be reshaped to meet diverse consumer expectations across different continents.
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Sources
- Summary by Intellect · source: US vs India Dunkin’ | Food Wars | Food Insider
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