The confusing history behind a twentieth-century food icon
Discover the origins of a product that sits in the strange middle ground between butter and margarine. This video explores how a quest for a cheaper alternative sparked legal battles and dairy conspiracies.
The story begins with a simple culinary question: how can we recreate the taste of butter at a lower price point? This ambition led to the creation of margarine and eventually the iconic brand 'I Can't Believe It's Not Butter?'.
The development of this product was not without controversy, fueling various dairy conspiracies and sparking significant lawsuits as the industry grappled with a product that is almost butter, yet almost margarine.
Source: What Actually Is I Can't Believe It's Not Butter?
