The maritime inspiration behind the world's most famous coffee brand

Where Did Starbucks Coffee Get Their Name From? · 14:14 · Video: Weird History Food · Watch at the source

In short: Discover how the founders of Starbucks intended to honor the seafaring traders who brought coffee to the United States through their brand identity.

Founders Jerry Baldwin, Gordon Bowker, and Zev Siegl set out to establish a coffee shop that reflected the culture of the Pacific Northwest. Their vision was to pay homage to the maritime history of the coffee traders who first introduced coffee to the United States.

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