How Coca-Cola’s 1999 water launch became a branding disaster
In the late 1990s, a massive shift toward healthier habits led Americans to ditch soda for bottled water. This video explores how Coca-Cola attempted to capture this market with Dasani, only to face intense public backlash.
As consumers moved away from sugary drinks, Coca-Cola entered the booming bottled water market in 1999. However, the launch of Dasani was met with significant criticism. The brand became one of the most disliked in the industry due to its controversial sourcing methods and an unusual taste profile that triggered a widespread public reaction.
Source: Why THIS Became The Most Hated Bottled Water
