How a self-taught conservative activist successfully derailed the Equal Rights Amendment in America

How a self-taught conservative activist successfully derailed the Equal Rights Amendment in America
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In short: Phyllis Schlafly was a formidable political force who rose from humble beginnings to become a central figure in 20th-century American conservatism. Though she never held elected office, her strategic mobilization of grassroots supporters and her fierce opposition to the Equal Rights Amendment fundamentally altered the trajectory of national politics.

Born in 1924, Phyllis Stewart grew up in St. Louis during the Great Depression. Her early life was defined by intellectual rigor and hard work; she earned a master’s degree in government from Radcliffe College in 1945 and later a law degree in 1978. After marrying lawyer John Fred Schlafly, Jr. in 1949, she settled in Illinois, where she began her long career as a conservative organizer. Her political ascent was marked by a strongly anticommunist platform and a knack for self-publishing, most notably with her 1964 book, A Choice Not an Echo, which sold over three million copies and helped propel Barry Goldwater to the Republican presidential nomination.

Schlafly’s most significant political impact arrived in 1972 when she launched a national campaign against the Equal Rights Amendment (ERA). She argued that the amendment would strip women of unique privileges, such as exemption from military conscription and financial support from their spouses. Through her organization, Stop ERA—later absorbed into the Eagle Forum—she mobilized a massive, well-organized movement. Her efforts were widely credited with the eventual failure of the ERA to achieve ratification by the necessary number of states, cementing her reputation as a powerful, if polarizing, spokeswoman for traditional family roles.

Critics frequently noted the apparent contradiction between her public defense of the traditional homemaker role and her own highly active, decades-long career as a writer, lobbyist, and media personality. Despite losing several congressional bids, her influence remained potent well into the 21st century. She remained a fixture at Republican national conventions, maintained a syndicated column, and hosted a weekly radio show, ensuring her conservative philosophy continued to shape the national conversation long after her initial rise to prominence.

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