How Gucci Mane turned a turbulent Atlanta hip-hop collective into a global music powerhouse
In short: Founded in 2007, 1017 Records has evolved through multiple iterations, name changes, and high-profile internal feuds. From its origins as a regional Atlanta venture to its current status as a global label, the company reflects the volatile, fast-paced nature of the hip-hop industry and its founder's relentless business evolution.
The label began as So Icey Entertainment in 2007, founded by Gucci Mane following his exit from Mizay Entertainment. By 2010, Gucci Mane established 1017 Brick Squad, which quickly became a focal point for Atlanta-based talent, including Waka Flocka Flame and OJ da Juiceman. The label's early years were marked by significant mainstream success, notably with the 2009 release of The State vs. Radric Davis and Waka Flocka Flame's 2010 debut album, Flockaveli. However, the organization was frequently defined by internal instability, including public disputes between artists and management, and the tragic 2011 death of artist Slim Dunkin.
Communication breakdowns and personal conflicts reached a boiling point in 2013, leading to a public split between Gucci Mane and Waka Flocka Flame. This era saw the emergence of splinter groups like Brick Squad Mafia, as various artists left the primary label amid accusations of financial mismanagement and personal betrayals. Despite these challenges, Gucci Mane continued to adapt, launching 1017 Eskimo as a partnership with Alamo/Empire Distribution following his release from incarceration. This period marked a shift toward more formal corporate structures and strategic partnerships.
In 2020, the label underwent a major rebranding to 1017 Global, or The New 1017, accompanied by a distribution deal with Atlantic Records. This phase saw the release of compilation projects like So Icy Summer and So Icy Gang Vol. 1. The label's history remains characterized by rapid turnover; in 2022, an artist was dropped just one day after signing due to controversial remarks. By November 2024, the label underwent a significant consolidation, with Gucci Mane announcing the departure of nearly all roster members, leaving only Pooh Shiesty and Foogiano. Throughout these shifts, Gucci Mane has maintained his influence, leveraging his personal net worth to sustain the label's operations.
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Sources
- Summary by Intellect · source: 1017 Records
- Also: Wikidata — 1017 Records · CC0
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