How Boston’s Professional Women’s Hockey Team Found Its Identity and Maritime Name
In short: After competing as an unnamed charter franchise in the Professional Women's Hockey League's inaugural season, Boston's team rebranded as the Fleet. Drawing inspiration from the city's deep maritime history, the organization solidified its presence in Boston, moving its home games to Agganis Arena and embracing a new, permanent identity.
The Boston Fleet originated as one of the six founding franchises of the Professional Women's Hockey League (PWHL) in 2023. Following the dissolution of the Boston Pride, the city needed a new professional home for women's hockey. Under the guidance of inaugural general manager Danielle Marmer, the team began building its roster with high-profile signings, including Hilary Knight, Aerin Frankel, and Megan Keller. During their first season, the team operated without a specific name, simply known as PWHL Boston, while wearing a league-wide jersey template.
The search for a permanent identity was marked by fan feedback and strategic planning. A leaked trademark for the name 'Boston Wicked' was met with public disapproval, leading the organization to explore other options like 'Emeralds' and 'Blitz'. In September 2024, the team officially adopted the name 'Fleet', a nod to Boston's maritime heritage. This branding was accompanied by a logo featuring a stylized letter 'B' designed to resemble an anchor, reflecting the city's connection to the sea.
Beyond its name, the team has focused on establishing a strong local footprint. While they initially played home games at the Tsongas Center in Lowell, the team transitioned to Agganis Arena in Boston for the 2026–2027 season. The organization has also prioritized community engagement through initiatives like the Fleet Pro Series, which connects professional players with youth hockey organizations for on-ice training. With a history of competitive success, including a championship series appearance in their inaugural year, the Fleet continues to evolve, recently appointing François Méthot as their third head coach in June 2026.
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Sources
- Summary by Intellect · source: Boston Fleet
- Also: Wikidata — Boston Fleet · CC0
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