The high-stakes world of EdTech and the 'Euan test'
In short: From a teenage scandal in Leicester Square to a multi-billion dollar valuation in the EdTech space, Euan Blair has navigated a life of intense public scrutiny. Now, he leads a company attempting to redefine vocational training, balancing massive venture capital backing with significant annual losses.
Euan Blair, the eldest son of former UK Prime Minister Tony Blair, has built a career that blends high-level education with large-scale entrepreneurship. After graduating from the University of Bristol in 2005 and earning an M.A. from Yale University in 2008, Blair co-founded WhiteHat in 2016. The company, later rebranded as Multiverse, specializes in providing apprenticeships in data and technology for school leavers across the UK and USA. The business model of Multiverse is characterized by rapid scaling and significant financial volatility. While the company achieved a valuation of £1.4 billion in 2022 following a Series D raise, it has struggled with profitability. For the financial year ending in March 2023, the company reported a loss of £40.5 million on revenues of £45.2 million.
Despite these losses, Blair’s stake in the company was valued at approximately £420 million during that same period. The company's educational impact is also under scrutiny; a February 2026 inspection by Ofsted judged it as 'Needs Attention.'
Blair's path to leadership was marked by both public controversy and unique personal milestones. He gained early notoriety in 2000 for an intoxication incident in Leicester Square at age 16. Later, his involvement as a runner for the film V for Vendetta sparked debate over whether his family connections influenced the production's access to the Palace of Westminster. Today, Blair remains a prominent figure in the UK's economic landscape, appearing on the Sunday Times Rich List with a net worth estimated between £350 million and £375 million.
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- Summary by Intellect · source: Euan Blair
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