Why a toy brand might be the key to cultural literacy
In short: After finding that most Arabic literature in European libraries focused on conflict, Ghada Wali decided to flip the narrative. This video explores how she uses LEGO bricks to teach the Arabic script through play and graphic design.
Wali’s project aims to move beyond stereotypes of fear and destruction by creating a fun, accessible entry point into Middle Eastern culture. By combining the tactile nature of LEGO with intentional graphic design, she seeks to foster connection and positive change.
Her approach is rooted in the belief that education is the primary path toward building more tolerant communities. The project serves as a tool for cultural representation, transforming a complex script into an engaging medium for learning.
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- Summary by Intellect · source: Ghada Wali: How I'm using LEGO to teach Arabic
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