How to master the art of digital ad placement and preparation
In short: Launching a successful campaign requires more than just a great idea. From selecting the correct dimensions to navigating the review process, precision is everything. Learn the essential steps for preparing banners for the Advertising.com Ad Desk and ensuring your creative assets are ready for deployment.
Effective digital advertising begins with standardization. When preparing assets for the Advertising.com Ad Desk, it is critical to use common ad sizes to maximize your placement opportunities across various sites. Standard dimensions include 160x600, 180x150, 300x250, 468x60, and 728x90. By providing banners in each of these specific sizes, you increase the likelihood of your content appearing in more locations. Adhering to these specific dimensions ensures your creative assets are compatible with the most widely used inventory across the web.
The logistics of the upload process also require careful timing. For new advertisements that have not yet been approved, you should account for a creative review and revision period. This process typically takes between 1 and 2 business days. Failing to factor this window into your chosen start date could delay your campaign's launch.
When using the Add Banner page, advertisers have several functional options. You can upload an entirely new banner, utilize a 3rd-party ad tag if you are serving ads through an external provider, or simply reuse a banner from a previous campaign if you have used the Ad Desk before. Following the established guidelines is essential for a smooth transition.
Once the upload is complete, the platform utilizes AdLearn, a proprietary optimization technology. This system is designed to deliver the correct advertisement to the appropriate customer at the right time and frequency. The technology is iterative, becoming more sophisticated and smarter as it is used more frequently.
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- Summary by Intellect · source: How to Prepare Ads for Upload to Advertising.com Ad Desk
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