The shift from institutional gatekeepers to individual creators

Adam Mosseri: A creator-led internet, built on blockchain · 13:56 · Video: TED · Watch at the source

In short: Instagram's Adam Mosseri explores how blockchain technology is dismantling the traditional social media model. Watch to understand why this represents a historic transfer of power from large corporations to independent individuals.

The rise of mainstream digital assets, including NFTs and cryptocurrency, provides the infrastructure for a creator-led internet. By utilizing blockchain, creators can bypass the 'middlemen'—the massive platforms that currently control distribution and audience access.

Mosseri argues this shift enables more direct connections between artists and their fans. This evolution is framed as one of the most significant transfers of power from institutions to individuals in history.

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