The hidden cost of clicking 'I Agree' on every app

Finn Lützow-Holm Myrstad: How tech companies deceive you into giving up your data and privacy · 12:15 · Video: TED · Watch at the source

In short: Most users skip the fine print, but tech companies rely on that behavior to harvest personal information. This talk reveals how your data is collected at a scale that defies common imagination.

Finn Lützow-Holm Myrstad and his team at the Norwegian Consumer Council conducted an exhaustive audit of mobile applications. It took them nearly 36 hours of continuous reading to finish reviewing the terms and conditions for all the apps found on a single average smartphone.

The research highlights how companies use deceptive tactics to gain permission for data collection. By understanding these mechanisms, users can better grasp the sheer volume of personal information being traded for digital access.

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