When you use free social media apps, you are the product, not the customer.
Dr. Max Wilson explains the reality of third-party applications embedded within social media platforms. This video clarifies the underlying trade-off users make when interacting with these digital tools.
The video explores the business model of social media, emphasizing that users often become the product rather than the customer when engaging with embedded third-party apps. Dr. Max Wilson highlights how these integrations function as a mechanism for data collection and user tracking.
The discussion uses a hypothetical example, 'Piggie-Share,' to illustrate how these third-party applications operate within larger social ecosystems. It serves as a reminder of the hidden costs associated with seemingly free digital services.