How a single question rescued Build-A-Bear from the brink of bankruptcy
When Build-A-Bear faced financial collapse, CEO Sharon Price John found a way back to global profitability. This video explores how a purpose-centered approach and one powerful question can transform a struggling business.
Sharon Price John, the CEO of Build-A-Bear, shares the story of leading the beloved brand through a period of extreme financial instability. Rather than relying solely on a pragmatic business plan, she implemented a strategy rooted in heart and purpose.
By asking one specific, powerful question, John was able to steer the company away from bankruptcy and restore its status as a profitable global entity.
Source: Sharon Price John: The question that saved my company from bankruptcy
