The creator of infinite scroll now regrets the addictive nature of his own invention.

Entrepreneur Aza Raskin designed the infinite scroll feature that keeps users glued to their screens. Now, he is advocating for platform changes to help people reclaim their attention, even testifying against Meta regarding the addictive design of their applications.

Aza Raskin, the inventor of the infinite scroll, has become a vocal critic of the technology he once pioneered. His work is now central to debates about digital well-being, specifically regarding how platforms are engineered to capture and hold user attention.

Raskin has testified against Meta, addressing allegations that the company intentionally designed its apps to be addictive for children. He currently advocates for structural changes to digital platforms to mitigate these effects and restore user agency over their time.

Source: Why infinite scroll's inventor wants to kill his creation | The Indicator