Why a $70 billion supplement industry is set to double
The supplement market is exploding, but much of this growth is driven by a lack of oversight. This episode explores the century-long struggle between US regulators and a public searching for the next magic pill.
The supplement industry, currently valued at $70 billion, is projected to double in size over the next seven years. This massive expansion is fueled by lax regulation in the United States.
The video examines the tension between government oversight and consumer demand for products ranging from protein powders and creatine to turmeric and vitamin C. It investigates the underlying mechanisms that allow products for gut and joint health to proliferate despite questions regarding their efficacy.
Source: Why is there a supplement craze if they don’t even work? | Planet Money
