Audi: From the Four Rings to the Modern Car
In short: How an engineer barred from using his own name gave Audi its Latin name, how four Saxon carmakers became Auto Union under four rings, and how the brand was rebuilt in Ingolstadt and turned toward electric cars.
A 2:01 short film in the series “The Story Behind”, narrated by intellect_voice_01.
Sources used in this film: AUDI AG (Audi MediaCenter press release), “How the four rings became the Audi trademark: Auto Union AG founded 90 years ago”; Industriemuseum Chemnitz (Chemnitz Museum of Industry), “[Translate to English:] Ausstellungen im Industriemuseum Chemnitz”; Audi Club North America (republishing Audi AG / Audi Tradition press material), “Auto Union GmbH Founded in Ingolstadt on September 3, 1949: A New Beginning 75 Years Ago”; Audi of America (audiusa.com, Inside the Rings), “Audi quattro All-wheel drive Technology | Inside the Rings”; Audi (Audi AG, brand news page), “Sustainable and flexible: production of the Audi Q6 e-tron series in Ingolstadt”; August Horch Museum Zwickau, “August Horch Museum in Zwickau”; AUDI AG (Audi press release, manufacturer's own material), “History of the Four Rings”; AUDI AG (Audi Media Center press release, Ingolstadt, 07/04/2025), “A new era for the four rings: 60 years since the first post-war Audi”; Volkswagen AG (Volkswagen Newsroom), “Volkswagen Sachsen GmbH Zwickau Plant”; AUDI AG (audi.com, the manufacturer's own corporate history page), “Company history”; Deutsches Historisches Museum, Berlin (LeMO – Lebendiges Museum Online; text by Susanne Eckelmann, as of 14 September 2014), “Gerade auf LeMO gesehen: LeMO Das lebendige Museum Online”.
Sources used in this film
- AUDI AG (Audi MediaCenter press release) — How the four rings became the Audi trademark: Auto Union AG founded 90 years ago · View →
- Industriemuseum Chemnitz (Chemnitz Museum of Industry) — [Translate to English:] Ausstellungen im Industriemuseum Chemnitz · View →
- Audi Club North America (republishing Audi AG / Audi Tradition press material) — Auto Union GmbH Founded in Ingolstadt on September 3, 1949: A New Beginning 75 Years Ago · View →
- Audi of America (audiusa.com, Inside the Rings) — Audi quattro All-wheel drive Technology | Inside the Rings · View →
- Audi (Audi AG, brand news page) — Sustainable and flexible: production of the Audi Q6 e-tron series in Ingolstadt · View →
- August Horch Museum Zwickau — August Horch Museum in Zwickau · View →
- AUDI AG (Audi press release, manufacturer's own material) — History of the Four Rings · View →
- AUDI AG (Audi Media Center press release, Ingolstadt, 07/04/2025) — A new era for the four rings: 60 years since the first post-war Audi · View →
- Volkswagen AG (Volkswagen Newsroom) — Volkswagen Sachsen GmbH Zwickau Plant · View →
- AUDI AG (audi.com, the manufacturer's own corporate history page) — Company history · View →
- Deutsches Historisches Museum, Berlin (LeMO – Lebendiges Museum Online; text by Susanne Eckelmann, as of 14 September 2014) — Gerade auf LeMO gesehen: LeMO Das lebendige Museum Online · View →
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Sources
- Summary by Intellect · source: AUDI AG (Audi MediaCenter press release): How the four rings became the Audi trademark: Auto Union AG founded 90 years ago
- Also: Industriemuseum Chemnitz (Chemnitz Museum of Industry): [Translate to English:] Ausstellungen im Industriemuseum Chemnitz
- Also: Audi Club North America (republishing Audi AG / Audi Tradition press material): Auto Union GmbH Founded in Ingolstadt on September 3, 1949: A New Beginning 75 Years Ago
- Also: Audi of America (audiusa.com, Inside the Rings): Audi quattro All-wheel drive Technology | Inside the Rings
- Also: Audi (Audi AG, brand news page): Sustainable and flexible: production of the Audi Q6 e-tron series in Ingolstadt
- Also: August Horch Museum Zwickau: August Horch Museum in Zwickau
- Also: AUDI AG (Audi press release, manufacturer's own material): History of the Four Rings
- Also: AUDI AG (Audi Media Center press release, Ingolstadt, 07/04/2025): A new era for the four rings: 60 years since the first post-war Audi
- Also: Volkswagen AG (Volkswagen Newsroom): Volkswagen Sachsen GmbH Zwickau Plant
- Also: AUDI AG (audi.com, the manufacturer's own corporate history page): Company history
- Also: Deutsches Historisches Museum, Berlin (LeMO – Lebendiges Museum Online; text by Susanne Eckelmann, as of 14 September 20: Gerade auf LeMO gesehen: LeMO Das lebendige Museum Online
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