How a college dropout turned a golf hobby into a multi-million dollar empire
In short: In 2020, Garrett Clark was considering quitting his YouTube channel. By 2025, his apparel brand was driving 75% of his company's monthly revenue. This is the story of how a group of friends transformed golf challenges into a global lifestyle brand.
The origins of Good Good are rooted in the personal ambitions of its founders: Garrett Clark, Stephen Castaneda, and Matt Scharff. While Clark had been uploading piano and Lego videos since age nine, his transition to golf was initially a frustrating endeavor. It wasn't until a hole-in-one from 85 yards out that the sport captured his interest. Alongside Castaneda and Scharff, Clark transformed his personal channel, GM Golf, into the foundation for a massive digital presence, eventually scaling his subscriber count from 30,000 to 170,000 in just three months.
The company, operating under the parent entity Scoreboard Ventures, evolved far beyond simple video content. By 2025, the brand had expanded into a premium apparel powerhouse and a major player in sports retail, securing partnerships with giants like Callaway Golf Company and Dick's Sporting Goods. The group's influence even reached the professional circuit, with the PGA Tour announcing the Good Good Championship as an official event for November 2026.
However, the brand's rapid ascent has not been without significant turbulence. In August 2026, a controversial advertisement featuring Clark and golfer Alexis Miestowski sparked intense criticism for promoting misogynistic themes. The fallout was swift and severe: Callaway terminated its partnership, major retailers like Golf Galaxy pulled Good Good products, and the company underwent a leadership overhaul, including the departure of CEO Matt Kendrick and President Joe Flannery. Despite these crises, the brand remains a pivotal force in modernizing golf for a younger, 18-to-34-year-old demographic.
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- Summary by Intellect · source: Good Good (YouTube channel)
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