Are you as cult-proof as you think you are?
Linguist Amanda Montell examines how specific linguistic tactics are used to exert influence. By analyzing modern fanbases like Taylor Swift’s Swifties, she reveals the subtle ways language can mirror the mechanics of cult-like devotion.
In her TED talk, Amanda Montell explores the intersection of social media, wellness trends, and linguistic manipulation. She argues that modern digital spaces, such as comment sections, can function much like cult compounds. By identifying three specific language tactics used to influence followers, Montell demonstrates that no one is entirely immune to these subtle forms of persuasion.
Source: Amanda Montell: The sneaky language tricks cults use to influence you
