How Jackass 3D turned high-speed cameras and 3D technology into a box office phenomenon

How Jackass 3D turned high-speed cameras and 3D technology into a box office phenomenon
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In short: Released in 2010 to celebrate a decade of televised chaos, Jackass 3D defied expectations by becoming the highest-grossing film in the franchise. By utilizing Phantom cameras to capture stunts at 1,000 frames per second, the production transformed visceral, messy pranks into a surprisingly vibrant, slow-motion spectacle for the big screen.

Directed by Jeff Tremaine and produced alongside Spike Jonze and Johnny Knoxville, the film marked the third major installment in the series. The production team leaned heavily into the 3D format, using it to enhance the impact of their signature brand of slapstick. Cameraman Lance Bangs noted that the technology made everything appear as brightly colored as candy, providing a unique viewfinder experience that differed significantly from the gritty, handheld aesthetic of their television origins.

The physical toll on the cast was immense. During the production, Bam Margera suffered multiple broken ribs and a shoulder injury, while Ehren McGhehey broke his neck twice and sustained a fractured orbital bone during a stunt involving a Lamborghini. Despite these hazards, the film served as a milestone for the group, featuring the final appearances of Ryan Dunn before his 2011 death and guest star Rip Taylor, who passed away in 2019. The project also highlighted the sobriety of Steve-O, who performed stunts while two years sober, earning praise from Knoxville for his dedication.

Commercially, the film was a massive success, grossing $171.7 million worldwide against a $20 million budget. It set several records upon its October 2010 release, including the highest-grossing opening weekend for a fall season film at the time. While critics offered mixed reviews—with some, like Owen Gleiberman, dismissing the 3D effects as negligible—audiences responded positively. The film's legacy continued through the 2011 release of Jackass 3.5, which incorporated leftover footage, and a eventual sequel, Jackass Forever, released in 2022.

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