How a fictionalized musical biography became the most popular film in Columbia's history

How a fictionalized musical biography became the most popular film in Columbia's history
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In short: The Jolson Story was a massive 1946 gamble that transformed a fading star into a cultural phenomenon. By blending fact with heavy fiction, Columbia Pictures created a Technicolor spectacle that grossed millions worldwide, launched Larry Parks to stardom, and earned an Academy Award nomination for its uncanny, dubbed performance.

The 1946 film The Jolson Story was the brainchild of producer Sidney Skolsky, who pitched the project to Columbia Pictures after other studios, including Warner Bros., showed little interest. The production was fraught with challenges, from casting to script rewrites. Al Jolson, then 59, wanted to play himself, but the studio insisted on a younger actor. After testing dozens of candidates, they settled on Larry Parks, a Columbia contract player who had spent years in minor roles. The film was so heavily fictionalized that it combined Jolson's three real-life managers into one character, Steve Martin, and invented a romance with a character named Julie Benson, modeled after Jolson's third wife, Ruby Keeler.

The technical execution was equally complex. Because Parks had no experience with Jolson's specific mannerisms and was denied access to study Jolson's original films by Jack Warner, he relied on intense observation of Jolson himself, who was often present on set. Jolson provided the singing voice for the entire film, even negotiating a $25,000 payment for his vocals and a 50% share of the profits. In one instance, Jolson insisted on appearing onscreen himself for a blackface sequence, filmed in a long shot to maintain the illusion of Parks's performance.

Despite initial concerns that modern audiences would find Jolson's music dated or his blackface performances controversial, the film became an extraordinary financial success. It earned an estimated $8 million in the U.S. and Canada, with another $5 million internationally, making it Columbia's most popular film at the time. While critics praised the production's color and musicality, the film's legacy is tied to the tragic arc of Larry Parks. Following his success in this film and its 1949 sequel, Jolson Sings Again, Parks's career was derailed by blacklisting after he admitted to his past membership in the Communist Party before the House Unamerican Activities Committee.

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