Acupuncture built a huge market on unproven science
Needles, moxa, and cupping travel under traditional Chinese medicine, yet histology finds no qi or meridians. Trials and reviews generally show no solid benefit. Still, the global market was valued near US$24.55 billion in 2017, with Europe leading the share.
Acupuncture inserts thin needles into the body as a branch of traditional Chinese medicine and a form of alternative care. Overviews label its TCM theories a pseudoscience—not grounded in scientific knowledge—and some writers call the practice quackery. Practitioners most often aim at pain, sometimes alongside other treatments; the American Society of Anesthesiologists allows considering it for nonspecific, noninflammatory low back pain only together with conventional therapy. A Mayo Clinic–style session typically places about five to twenty needles for ten to twenty minutes.
History and philosophy run ahead of physiology. Practice is often dated to around 100 BC in China, near the publication of the Huangdi Neijing, though some experts argue for earlier use. Classic ideas invoke qi, meridians, and points; modern investigation has not found histological or physiological evidence for those structures, and many contemporary practitioners no longer defend qi or meridians. Styles diverge: eight-principles TCM versus older five-elements approaches; China averaging about ten patients treated per hour versus roughly 1.2 in the United States; Japanese needles that may barely pierce skin; Korean copper needles with a hand focus.
Evidence reviews generally find no good proof of health benefit, which undercuts claims that acupuncture is effective care. When trained practitioners use clean, single-use needles, adverse effects are usually minor; infections and accidents track neglected sterile technique. The commercial footprint is large anyway: about US$24.55 billion in 2017, with Europe near 32.7 percent of the market, Asia-Pacific near 29.4 percent, and the Americas near 25.3 percent—and a 2021 estimate imagined growth toward US$55 billion by 2023. Related techniques—electroacupuncture, moxibustion, cupping, acupressure—extend the brand without resolving the evidence gap.
Source: Acupuncture