How do cultural institutions adapt to the shifting habits of modern audiences?

Philadelphia Panel Discussion of Culture Track ‘17 · 57:29 · Video: Penn Museum · Watch at the source

In short: Philadelphia cultural leaders analyze the 2017 Culture Track study, the most extensive research on arts engagement in the United States. This panel discussion examines how museums and performance venues can remain relevant by understanding the evolving motivations and behaviors of their visitors.

Conducted by the marketing agency LaPlaca Cohen, the Culture Track study provides a comprehensive look at how people interact with cultural organizations. This 2018 event at the Penn Museum brought together local experts to interpret these national findings within the context of Philadelphia's vibrant arts landscape.

The panel featured diverse perspectives from institutional leaders, including representatives from Opera Philadelphia, the African American Museum in Philadelphia, Temple Contemporary, and Drexel University's ExCITe Center. The discussion was facilitated by radio host Stephanie Renee and received backing from The Pew Center for Arts and Heritage.

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