What drives modern audiences to engage with cultural institutions like museums?
In short: This video captures the Philadelphia launch of the Culture Track 17 study. It explores the motivations, barriers, and attitudes of cultural consumers, offering a deep dive into the evolving landscape of arts and heritage engagement as presented by LaPlaca Cohen at the Penn Museum.
The Culture Track 17 study represents the largest tracking research project focused on cultural audiences in the United States. The presentation, held on March 19, 2018, features insights from Arthur Cohen, CEO of LaPlaca Cohen, and strategist Carla Kessler. Supported by The Pew Center for Arts and Heritage, the event examines how cultural consumers interact with institutions and what factors influence their participation.
By analyzing the findings, the study aims to provide a clearer understanding of the current cultural landscape, specifically within Philadelphia. It highlights the shifting expectations of visitors and the obstacles that cultural organizations must navigate to remain relevant and accessible to their communities.
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- Summary by Intellect · source: Philadelphia Launch of Culture Track ’17 – LaPlaca Cohen and the Penn Museum
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