The hidden environmental cost of the clothes we never buy

3 creative ways to fix fashion's waste problem | Amit Kalra · 9:48 · Video: TED · Watch at the source

In short: Most discarded fashion doesn't get repurposed; it ends up in landfills. Amit Kalra explores how the industry can shift toward a more conscientious model that balances ecological responsibility with a competitive business advantage.

In the United States alone, nearly 13 million tons of clothing are sent to landfills every year. This massive waste problem highlights a disconnect between consumer habits and environmental impact.

Kalra proposes creative industry evolutions to address this pollution. By rethinking how fashion is produced and managed, companies can move toward sustainability while simultaneously securing a competitive edge in the global market.

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