Can the world's largest food corporations actually fix the planet's soil?

Can Global Food Companies Make the Shift to Regenerative Agriculture? | Steve Presley | TED · 10:54 · Video: TED · Watch at the source

In short: Global food giants are pledging to transform how we grow crops. From PepsiCo to Nestlé, massive corporations are investing in regenerative agriculture to slash emissions. But as these companies race toward net zero, can they overcome the industry's deep-seated drive for maximum yield and profit?

Regenerative agriculture aims to produce food in a way that restores rather than depletes the environment. Key techniques include planting cover crops to sequester carbon during winter and minimizing tilling to keep carbon stored in the ground. For farmers like Will Cannon in Iowa, these practices are vital for conservation, yet they require significant investment in new machinery and seeds.

To manage these costs, a new model of cross-supply chain partnership is emerging. Companies like PepsiCo and Unilever are helping finance these climate-friendly transitions for the farmers who supply their brands, such as Lay's and Ben & Jerry's. A consortium of 12 companies, including Mars and McDonald's, recently announced a plan to scale regenerative farmland, timed around the COP27 climate conference in Egypt.

The scale of the challenge is immense. Currently, only about 15% of global farmland uses regenerative practices. To meet the 1.5 degrees Celsius goal of the 2015 Paris Climate Agreement, the Sustainable Markets Initiative suggests this must rise to 40% by 2030. While PepsiCo has committed to converting its entire 7 million acre footprint to these practices by 2030, its first year saw only 5% of that goal achieved, covering 345,000 acres.

Skepticism remains high. Critics like Ricardo Salvador of the Union of Concerned Scientists argue that corporations are trapped by the need for profit growth and the emissions inherent in deforestation and plastic packaging. Furthermore, the existing commodity system often pressures farmers to prioritize 'yield at all costs,' a mindset that can lead to long-term environmental degradation.

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