From cave paintings to logos: how branding reflects the human spirit
In short: Designer and podcaster Debbie Millman traces the historical evolution of symbols, exploring how everything from prehistoric markings to modern trademarks shapes our identity and social connections.
In this presentation, Millman illustrates a historical journey through the development of branding. She examines how early human communities used symbols to communicate beliefs and group affiliations, and how this practice has transitioned into the use of logos and trademarks by modern corporations to market products. Ultimately, she argues that the evolution of branding serves as a mirror for the current state of humanity.
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Sources
- Summary by Intellect · source: Debbie Millman: How symbols and brands shape our humanity | TED
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