Why global consumer patterns often defy cultural stereotypes

Aparna Bharadwaj: Hidden connections that transcend borders and defy stereotypes · 11:03 · Video: TED · Watch at the source

In short: Global strategist Aparna Bharadwaj explores the unexpected affinities that bridge distant nations. Discover how snacking habits in China and Saudi Arabia, or shopping behaviors in the US and Russia, reveal hidden connections that transcend borders.

Consumer strategist Aparna Bharadwaj examines under-the-radar patterns that exist where they are least expected.

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