Who should control the narrative of scientific discovery in the media?

Ri Unconference: Sallie Robins - Science and the Media · 9:27 · Video: The Royal Institution · Watch at the source

In short: This video explores the tension between journalists and scientists in communicating research. As digital content becomes free, we examine whether the media or the scientific community holds the responsibility for public education.

Science publicist Sallie Robins examines the shifting landscape of science journalism and the challenge of funding in an era of free online information. The discussion weighs the benefits of traditional investigative journalism—focused on criticism and truth-seeking—against the directness of scientists and institutions telling their own stories to the public.

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