How a marketing blunder promised customers a fighter jet
In short: In the high-stakes rivalry between Coca-Cola and Pepsi, mistakes can be incredibly expensive. This video explores one of Pepsi's most spectacular marketing failures.
During the intense competition between Coke and Pepsi, companies often made massive errors to gain an advantage. This includes Coke spending $100 million on a campaign involving water-filled cans with a foul odor, and Pepsi's accidental promise of a Harrier jet to customers who purchased enough soda.
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Sources
- Summary by Intellect · source: That Time Pepsi Accidentally Promised Hundreds of Thousands of People $40,000 Each
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