Was the invention of floating soap a stroke of genius or a pure accident?

The Truth About Floating Soap · 5:35 · Video: Today I Found Out · Watch at the source

In short: For over a century, Ivory soap has been famous for its unique ability to float. While the brand has long claimed this was a complete accident, this video investigates the truth behind the discovery.

Ivory has produced its trademark floating soap for well over a century, establishing itself as one of the most popular soap brands globally. The company has maintained for many years that the discovery of its buoyant properties was an accidental occurrence, but the video explores whether this claim holds up to scrutiny.

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