Can gamifying the cleanup of the planet actually change corporate behavior?
In short: Jeff Kirschner explores how his app, Litterati, transforms the mundane chore of picking up trash into a global, crowdsourced data project. It is worth watching to see how individual actions can be scaled into systemic change.
The Litterati app allows users to identify, collect, and geotag litter across the globe. By turning cleanup into a community effort, Kirschner has successfully tracked waste in more than 100 countries.
The ultimate goal of this initiative isn't just cleaning the ground; it is about data. Kirschner intends to use the collected information to partner with brands and organizations to intercept litter at its source before it ever reaches the environment.
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Sources
- Summary by Intellect · source: This app makes it fun to pick up litter | Jeff Kirschner
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