Who is watching you while you surf the web?

Tracking the trackers - Gary Kovacs · 6:40 · Video: TED-Ed · Watch at the source

In short: As you browse the internet, information is constantly being collected about you. This video explores the dual nature of web tracking and introduces a tool designed to reveal how your data is being used.

Web tracking is not entirely negative; personal data can increase browsing efficiency, and cookies can help support the business models of your favorite websites. However, Gary Kovacs argues that individuals have a right to know what data is being collected and how it impacts their online existence. To address this transparency gap, he unveils a Firefox add-on designed to track the trackers themselves.

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