Eight innovators compete for a single spot on the global TED stage in Singapore.

What Makes an Idea Stick? | Singapore | TED Idea Search · 42:56 · Video: TED · Watch at the source

In short: This video follows eight speakers as they refine their concepts under the guidance of TED coaches. It captures the high-stakes process of transforming diverse, complex ideas into compelling narratives, culminating in one winner earning a place at the global TED conference.

The competition features a wide range of subjects, including a former diver working to restore damaged coral reefs, a scientist developing sustainable construction materials from fungus, and a government official seeking to redesign public institutions. These participants represent the varied intellectual landscape of Singapore.

As the speakers work with coaches, the film documents the tension and creative breakthroughs inherent in professional public speaking. The goal is to distill specialized research and professional experience into a powerful story that can resonate with a worldwide audience.

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