Why do people join groups with extreme ideologies?

Ideas & Philosophy · Published 7 October 2026 Swipe more like this →

In short: This video explores the mechanics of cult recruitment and manipulation. Sociologist Janja Lalich explains what distinguishes these movements from other groups and examines the psychological processes that draw individuals toward charismatic leaders.

The video examines the nature of cults, defined as movements centered around a shared commitment to an extreme ideology, often embodied by a charismatic leader. Janja Lalich investigates the specific methods these groups use to recruit and manipulate their members, seeking to understand why people become part of such movements despite their radical nature.

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