The two trillion dollar industry quietly influencing every carbon emission
In short: While we focus on factories and cars, a massive, invisible sector of professional services is shaping our climate future. Solitaire Townsend reveals how the 'X industry' exerts immense influence over global emissions.
Solitaire Townsend identifies the 'X industry'—a sector of influence including advertising, PR firms, management consultancies, lobbyists, and corporate law firms—as a primary driver of environmental impact. Worth an estimated two trillion dollars annually, these professional services influence nearly every carbon emission. The talk explores how this sector's massive reach can be redirected from contributing to climate change toward using its creativity and knowledge to solve it.
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- Summary by Intellect · source: Solitaire Townsend: Are ad agencies, PR firms and lobbyists destroying the climate?
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