Stop chasing the big climate story and start talking about mangoes instead
In short: Journalist Katherine Dunn argues that environmental reporting often misses the mark by focusing too heavily on abstract global narratives. She offers three practical strategies to make climate-related issues resonate by anchoring them in the everyday passions of your audience, from local employment to sports.
The core of Dunn's approach is to bridge the gap between climate science and human interest. Rather than leading with overwhelming data, she suggests newsrooms should weave environmental context into subjects people already care about, such as their favorite foods or local industries.
By reframing climate coverage through the lens of daily life, journalists can transform overlooked topics into compelling narratives. This method prioritizes relatability, ensuring that climate stories become impossible to ignore because they are directly connected to the things readers love.
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- Summary by Intellect · source: Katherine Dunn: How to make climate stories impossible to ignore
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