Why your brain, not just your palate, determines wine quality
Is the excellence of a vintage found in the liquid or the mind? Sensory scientist Qian Janice Wang examines why experts and beginners perceive complexity through entirely different neurological lenses.
The experience of tasting wine is far from universal. While we often focus on the chemical composition of the drink, science suggests that what happens within the brain is just as critical. This exploration reveals that the disparity in how experts and novices perceive complexity is driven by internal cognitive processes rather than just the contents of the glass.
Source: Qian Janice Wang: The art and science of wine tasting
