Can blockchain technology solve the mystery of our global supply chains?
In short: Most consumers want to avoid products that harm the environment, but the complexity of global trade makes it nearly impossible to know where goods actually come from. This video explores how new tracking technologies can bridge that information gap.
Markus Mutz demonstrates how supply chain transparency can empower conscious consumerism. By utilizing blockchain technology, Mutz successfully tracked Patagonian toothfish from the ocean all the way to the dinner plate.
The goal of this innovation is to provide a verifiable way for consumers to trust the origins of their products. It proves that it is technically possible to map the journey of goods, offering a solution to the current lack of visibility in global manufacturing and sourcing.
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Sources
- Summary by Intellect · source: Markus Mutz: How supply chain transparency can help the planet
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