The Design Logic Behind the Swiss Watch

The Design Logic Behind the Swiss Watch · 1:25 · Intellect Plus

In short: The Swiss watch industry's evolution from artisanal craftsmanship to mechanized production and its survival through the quartz crisis showcase its resilience and strategic adaptation.

A 1:25 short film in the series “Art Stories”.

Sources used in this film: Watch Museum, “The Swiss Watch: From 1750 to the Present Day — Reference Library”; Smithsonian Institution, “Beta 21 Watch Module | Smithsonian Institution”; Smithsonian Institution (National Museum of American History), “NMAH | Revolution on Your Wrist”.

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