Is the streaming revolution leaving songwriters behind?
In short: ABBA co-founder Björn Ulvaeus explores how the shift to digital streaming has fundamentally altered the music industry, impacting the royalties, career trajectories, and creative processes of the songwriters who drive the business.
In this discussion, Björn Ulvaeus examines the economic tension within the modern music business, where the creators who fuel the industry often receive very little compensation. He argues that the streaming revolution has created a landscape that requires urgent reform to protect and support songwriters.
Ulvaeus advocates for a new way to value and thank artists, addressing the systemic changes in how royalties are distributed and how musical craft is evolving in a digital-first economy.
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Sources
- Summary by Intellect · source: Björn Ulvaeus: How music streaming transformed songwriting
- Also: TED — Björn Ulvaeus: How music streaming transformed songwriting | TED · YouTube (embedded player only)
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