The streaming revolution is leaving the music's most valuable asset behind
In short: ABBA co-founder Björn Ulvaeus examines the widening gap between music consumption and creator compensation. He breaks down how the shift to streaming impacts the craft of songwriting and argues for a fundamental shift in how the industry values its creators.
Ulvaeus highlights a systemic issue in the modern music business: while streaming has revolutionized how we listen, it has left very little for the songwriters who provide the fuel for the industry. The talk explores the specific ways this technological shift affects royalties, career longevity, and the artistic process itself.
The presentation serves as a call to action for the industry to recognize and support its most valuable asset. Ulvaeus outlines potential paths forward to ensure that artists are truly compensated and thanked for the music they create in a digital-first economy.
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Sources
- Source: TED — Björn Ulvaeus: How music streaming transformed songwriting | TED · YouTube (embedded player only)
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