Why your most formidable adversaries might be your greatest business allies
In short: Former McDonald’s sustainability executive Bob Langert demonstrates how engaging with intense critics can drive meaningful progress for both corporations and society.
Reflecting on his decades-long tenure as a Vice President of sustainability at McDonald’s, Langert explores the strategic value of unlikely partnerships. He shares insights from his work with organizations such as the Environmental Defense Fund and individuals like Temple Grandin to illustrate how navigating opposition can lead to actionable solutions.
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Sources
- Summary by Intellect · source: Bob Langert: The business case for working with your toughest critics
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