Why your most vocal critics might be your best business allies
In short: Former McDonald's VP Bob Langert argues that corporate sustainability succeeds when companies stop fighting their harshest critics and start collaborating with them. This talk explores how turning adversaries into partners can drive meaningful progress for both profit and society.
Langert shares insights from his decades of experience leading the transition toward corporate sustainability at McDonald's. He highlights the strategic value of forming unlikely partnerships with organizations and individuals who originally stood in opposition to the company's practices.
The presentation features specific collaborations with the Environmental Defense Fund and Temple Grandin. By engaging with these diverse perspectives, Langert demonstrates how companies can navigate complex societal demands to find solutions that satisfy both business objectives and public interests.
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Sources
- Summary by Intellect · source: The business case for working with your toughest critics | Bob Langert | TED
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